Drive Sales Through Increased Basket Size, Dwell Time and Conversion Rates
What effect does free charging have on your customers? Do they dwell longer? Do they spend more? Is footfall increased? Is customer experience enhanced?
ChargeBox commissioned Ink Research Limited to measure the effects of ChargeBox on customer behaviour. Read the full results below.
Ink Research proved that by having ChargeBox in-store, the charging solution increases average spend by 133% - an additional spend of £35 per customer.
Ink Research proved that ChargeBox has a significant effect on customer dwell time, increasing the average customer visit by 104% - an increase of 28 minutes.
Ink Research proved that 72% of ChargeBox users indicated they will return to store specifically to use ChargeBox in the future.
Four and six lockers stations available.
Table top open solutions available.
Integrated charging options available.
Manager of Policy & Control
At John Lewis we've always been passionate about providing our customers with the very best service, and offering free phone charging in our shops is one of our ways of enhancing customer experience. We've seen great feedback from customers on social media, so we're thrilled that this addition to our shops has been a success.