Chargebox packs in a summer of sizzling events.
It’s been a hot busy Summer so far and we wouldn’t have it any other way.
We’re pleased to have been picked to provide charging services at many significant events this summer and it’s not over yet.
The season kicked off in the traditional style with our annual pilgrimage to SW19. We’re now in our 9th year of working with the tournament and it’s one of our favourite events to attend. HSBC created customer booths with free device charging to entice spectators. Usage of the service was up an incredible 33% this year from last year demonstrating that, like Emma Radacanu, our service proves to be a firm fan favourite.
From a much-loved old client to a much-loved new one. A new major sporting event we are delighted to welcome to the fold is Formula E. According to the top driver, Antonio Felix da Costa, the event at Excel London this year was the best yet! Perhaps it was due in part to the fabulous Recharge zone in the Allianz E-Village 😂. Sponsors, enel x way created a perfect area to relax in, with plenty of comfortable seating, low lighting and eight ChargeBox Fast units. With the World’s fastest electric cars on show, this event absolutely had to have the world’s fastest phone charging too!
Over in Sweden, our partners at Paraply Production converted a shipping container into a charging zone, in order to provide an essential service at some of Sweden’s biggest music festivals. As part of an activation for utility company Enkla Elbolaget, they upgraded their charging service for 2022. Previously they operated a phone check-in, where staff would take customer phones and plug them in on shelves. This, however, was labour intensive and an organisational headache. ChargeBox’s simple, secure and intuitive lockers are completely self-service so festival goers can independently charge their phones up quickly and easily. Boom!
We’ve also been flying high this summer with some prestigious aviation events, attending both the Air Tattoo and the Farnborough Airshow. Like Wimbledon, the Farnborough Airshow is an event we’ve worked with for many years but post-Covid, we are enormously pleased to be back on the live events scene! Both shows had sponsors supporting their services, these being Raytheon Technologies and Lockheed Martin respectively. Sponsoring charging at events is great for awareness and brands also benefit from the halo effect of providing a useful free service. By securing sponsorship of the service, event partners provide an enhanced experience which negates costs and often makes providing charging, profitable.
Finally a mention of the British Summer Time Festival at Hyde Park. Our services were available to VIP guests of charity supporter Utopia. Just think of the pop royalty who could have used our service – Elton John, Adele, Mick Jagger? Alas, we didn’t get to see any of the gigs ourselves this year but hopefully, we’ll be back again next year to see some of the action!
We’ve had so many great events partners already this summer with more yet to come! Sorry if we didn’t mention your event with us this time.
ChargeBox positively impacts the event experience for hundreds of thousands of fans, delegates and attendees. From business conferences to major sporting occasions, we’ll keep your attendees charged and connected.